Introducing Apple Vision Pro: Apple’s first spatial computer
In a groundbreaking announcement, Apple has unveiled its latest innovation, the Apple Vision Pro. This spatial computer represents a leap forward in technology, seamlessly merging digital content with the physical world, while keeping users connected and fully present. With Vision Pro, Apple has created an infinite canvas for apps that transcends the limitations of traditional displays, introducing a fully three-dimensional user interface that responds to the most natural and intuitive inputs – a user's eyes, hands, and voice.
Introducing visionOS, the world's first spatial operating system, Vision Pro enables users to interact with digital content in a manner that makes it feel physically present in their space. The design of Vision Pro is a breakthrough in itself, featuring an ultra-high-resolution display system comprising two displays with a staggering total of 23 million pixels. Powered by custom Apple silicon in a unique dual-chip design, this device ensures that every experience feels as if it's unfolding right before the user's eyes in real time.
Tim Cook, Apple's CEO, commented, "Today marks the beginning of a new era for computing. Just as the Mac introduced us to personal computing, and the iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing. With its revolutionary new input system and countless groundbreaking innovations, Vision Pro is years ahead and unlike anything created before. It unlocks incredible experiences for our users and exciting new opportunities for our developers."
Mike Rockwell, Apple's vice president of the Technology Development Group, added, "Creating our first spatial computer required invention across nearly every facet of the system. Through a tight integration of hardware and software, we designed a standalone spatial computer in a compact wearable form factor that is the most advanced personal electronics device ever."
Extraordinary New Experiences with Apple Vision Pro
Apple Vision Pro revolutionizes personal computing by transforming the way users interact with their favorite apps, capturing and reliving memories, enjoying immersive entertainment, and connecting with others via FaceTime. Let's explore some of the remarkable features and capabilities of this cutting-edge device.
1. An Infinite Canvas for Work and Home: visionOS Unleashed
With visionOS and its three-dimensional interface, apps are freed from the confines of a traditional display, enabling them to appear side by side at any scale. Apple Vision Pro empowers users to be more productive, offering infinite screen real estate, access to favorite apps, and novel ways to multitask. Magic Keyboard and Magic Trackpad support allow users to create the perfect workspace or effortlessly extend the capabilities of their Mac wirelessly to Vision Pro, transforming it into an expansive, private, and portable 4K display with impeccably sharp text.
2. Engaging Entertainment Experiences
Apple Vision Pro boasts two ultra-high-resolution displays that can turn any space into a personal movie theater, with a screen that feels as wide as 100 feet. The advanced Spatial Audio system provides a truly immersive audiovisual experience. Users can enjoy movies, TV shows, and stunning three-dimensional films. Apple Immersive Video takes viewers on a 180-degree journey with high-resolution recordings accompanied by Spatial Audio, transporting them to captivating new places.
Spatial computing opens the door to new types of gaming experiences, immersing players in all-new worlds. Additionally, users can access over 100 Apple Arcade games on a screen of any size, complete with immersive audio and support for popular game controllers.
3. Immersive Environments
Environments expand a user's world beyond the physical dimensions of a room, offering dynamic and beautiful landscapes that aid focus and reduce clutter in busy spaces. By simply twisting the Digital Crown, users can control the level of presence or immersion in an environment.
4. Memories Come Alive
Apple Vision Pro features Apple's first three-dimensional camera, enabling users to capture, relive, and immerse themselves in their favorite memories accompanied by Spatial Audio. Each spatial photo and video transports users back in time, rekindling the magic of past celebrations with friends or special family gatherings. Users can access their entire photo library on iCloud, viewing their photos and videos at a life-size scale with stunning color and incredible detail. Panorama shots captured on iPhone extend and envelop the user, creating the sensation of being physically present at the location.
5. FaceTime Becomes Spatial
FaceTime calls take on a new dimension with Apple Vision Pro, utilizing the space around the user. Participants on the call are reflected in life-size tiles, while Spatial Audio enhances the experience, making it seem as if everyone is speaking from their actual position. Users wearing Vision Pro during a FaceTime call are represented as a Persona, a digital avatar created using Apple's advanced machine learning techniques. The Persona mirrors the user's face and hand movements in real time, enabling shared activities such as watching a movie, browsing photos, or collaborating on a presentation.
6. Even More App Experiences
Apple Vision Pro introduces a new App Store where users can explore apps and content from developers. They can access hundreds of thousands of familiar iPhone and iPad apps that integrate seamlessly with the new input system for Vision Pro. Apple's developer community is encouraged to leverage the powerful and unique capabilities of Vision Pro and visionOS, designing new app experiences and reimagining existing ones for spatial computing.
A Revolutionary Operating System and User Interface
visionOS, built on decades of engineering innovation in macOS, iOS, and iPadOS, has been meticulously designed to support the low-latency demands of spatial computing. The result is a revolutionary operating system that delivers powerful spatial experiences, leveraging the space surrounding the user to unlock new possibilities at work and at home.
The brand-new three-dimensional interface of visionOS imbues digital content with a sense of presence in the user's physical world. By dynamically responding to natural light and casting shadows, the interface aids users in understanding scale and distance. Apple Vision Pro introduces an entirely new input system, empowering users to navigate and interact with spatial content using their eyes, hands, and voice. Simply looking at apps, tapping fingers to select, flicking wrists to scroll, or using voice commands are all intuitive ways to engage with the device.
Apple Vision Pro also introduces EyeSight, an extraordinary innovation that facilitates connectivity with those around the user. When someone wearing Vision Pro approaches, the device becomes transparent, allowing the user to see them while still displaying the user's eyes. When users are immersed in an environment or using an app, EyeSight provides visual cues to others, indicating what the user is focused on.
Breakthrough Design and Unrivaled Hardware Innovation
Apple Vision Pro embodies the culmination of Apple's expertise in designing high-performance products like Mac, iPhone, and Apple Watch. To achieve their ambitious goals for performance, mobility, and wearability, Apple employed state-of-the-art materials and innovative design techniques.
This compact wearable device features an astonishing amount of technology. A single piece of three-dimensionally formed and laminated glass serves as an optical surface, acting as a lens for the wide array of cameras and sensors that seamlessly merge the physical and digital realms. The glass merges into a custom aluminum alloy frame that gently curves around the user's face. The modular system allows for a customized fit, accommodating a diverse range of people. The Light Seal, made of a soft textile, is available in various shapes and sizes, flexing to conform to the user's face for a precise fit. Flexible straps ensure that audio remains close to the user's ears. The Head Band, knitted as a single piece in three dimensions, offers cushioning, breathability, and stretch. It is available in multiple sizes and is easily interchangeable for personalized style and comfort.
In terms of hardware innovation, Apple Vision Pro delivers outstanding compute performance in its compact wearable form factor. Its breakthrough ultra-high-resolution display system, powered by an Apple silicon chip, utilizes micro-OLED technology to pack an impressive 23 million pixels into two displays, each the size of a postage stamp. With wide color gamut and high dynamic range, this technological feat, combined with custom catadioptric lenses for exceptional sharpness and clarity, creates breathtaking visual experiences. Users with vision correction requirements can rely on ZEISS Optical Inserts to ensure visual fidelity and precise eye tracking.
Industry-Leading Privacy and Security
Apple Vision Pro is built upon a solid foundation of privacy and security, ensuring that users remain in full control of their data.
Optic ID, a new secure authentication system, analyzes a user's iris under various invisible LED light exposures. It then compares the data to the enrolled Optic ID data, protected by the Secure Enclave, to instantly unlock Apple Vision Pro. The user's Optic ID data is fully encrypted, inaccessible to apps, and never leaves the device, ensuring it is not stored on Apple servers.
While navigating Apple Vision Pro, the user's gaze remains private, and eye tracking information is not shared with Apple, third-party apps, or websites. Furthermore, data from the device's camera and other sensors is processed at the system level, preventing individual apps from accessing a user's surroundings without permission. EyeSight includes a visual indicator that alerts others when the user is capturing a spatial photo or video, promoting transparency and respect for privacy.
Pricing and Availability
Starting at $3,499 (U.S.), Apple Vision Pro will be available for purchase early next year on apple.com and at Apple Store locations in the U.S., with additional countries following later in the year. Customers will have the opportunity to learn about, experience, and personalize their Vision Pro device at Apple Store locations. For further information about Apple Vision Pro, please visit apple.com/apple-vision-pro.
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