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Microsoft puts AI in the heart of Windows 11 with Windows Copilot
A chat with Panos Panay about the company’s next big AI leap.

Microsoft, a tech giant known for its commitment to innovation, has taken a significant step forward with its latest tech platform, Windows 11. Unlike Meta's recent name change, Microsoft demonstrates its dedication through action. With the introduction of the AI-infused Bing search engine earlier this year and the Microsoft 365 Copilot for Office apps, followed by the AI tool for developers called GitHub Copilot, Microsoft is now making AI an integral part of Windows 11.
Introducing Windows Copilot: Your AI-Powered Windows Assistant
Windows Copilot, an exciting new tool, resides in the Windows sidebar and seamlessly integrates with the Windows ecosystem. Similar to Microsoft's Bing AI chatbot, you can utilize Windows Copilot as a super-powered search engine by typing in general questions. However, its functionality extends far beyond that. Windows Copilot is deeply integrated with Windows, allowing you to effortlessly accomplish various tasks within the operating system without the need to navigate through specific settings.
Empowering Users and Developers with AI
Microsoft Executive Vice President and Chief Product Officer, Panos Panay, sees the integration of AI into Windows 11 as a tremendous opportunity. With hundreds of millions of people using Windows, bringing AI to the platform enables users to become more creative, productive, and ultimately empowers every Windows user to become a power user.

Windows Copilot, set to be available for preview in June, has the potential to reach a much larger user base compared to the revamped Bing search engine. While Bing has received significant attention due to its AI capabilities, it has experienced a decline in market share over recent months. However, Windows, with its devoted user base and over 1.4 billion monthly active devices running Windows 10 or 11, provides a strong foundation for AI integration.
The Evolution of AI Assistants

Windows Copilot, currently in a text-only format, is expected to evolve into an interactive voice assistant. It aims to overcome the limitations of previous virtual assistants like Cortana, Siri, and Google Assistant. By introducing a text-based approach to AI, Windows Copilot eases users into interacting with generative AI products, allowing for a more gradual transition to voice commands.
Enhancing Windows with Third-Party Plugins
Similar to OpenAI's ChatGPT, Windows Copilot supports third-party plugins. This integration allows developers to easily connect their applications to AI, fostering a thriving third-party ecosystem that enhances the overall user experience. The availability of a wide range of applications ensures that users can personalize their Windows environment to suit their unique needs and preferences.

AI as the Driver of Innovation
According to Panos Panay, AI will be the primary driver of innovation for Windows in the coming years. It will transform the way people work and interact with their devices, providing a deeper understanding of users' needs. However, Microsoft remains committed to ensuring the security and privacy of AI interactions, particularly when dealing with sensitive information and potential misinformation.
Mitigating Misinformation and Building Trust

Addressing concerns about AI misinformation, Microsoft recognizes the importance of prioritizing user safety, privacy, and trust. As the preview period for Windows Copilot approaches, the company aims to gather valuable insights from real-world usage and make necessary adjustments before its official release. Microsoft is actively working to refine the accuracy of Copilot's results and communicate any uncertainties to users transparently. User feedback will be crucial in shaping the future development of Windows Copilot.
Navigating the Challenges Ahead
As AI technology continues to advance, the web landscape is poised for a new era of content competition.
Websites will now vie for placement within AI search results, creating a challenge in distinguishing reliable information sources from deceptive ones. While Windows Copilot has the potential to revolutionize the Windows experience, maintaining user trust remains a paramount concern.
In conclusion, Microsoft's integration of AI into Windows 11 with Windows Copilot marks a significant milestone in the company's commitment to innovation. By empowering users and developers alike, Windows Copilot has the potential to transform the way we interact with our Windows devices. Microsoft is dedicated to building an AI experience that prioritizes user safety, privacy, and accuracy. As AI technology progresses, challenges will undoubtedly arise, but with continuous refinement and user feedback, Microsoft aims to create a secure and reliable AI-powered environment that enhances the productivity and creativity of every Windows user.
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